Building momentum

Shows often say they don’t like teasing after a great break. Who can blame them? They want to go out on a high. I get that, but I couldn’t disagree more, especially when talk segments fall before commercials.

A listener is enjoying what you’re doing, or they would not have stuck around for the whole talk segment. They like your content. Why not give them a specific, new reason to stick around? 

Someone smart once said, we give listeners a hundred reasons to change the station (songs, commercials, content that doesn’t connect). And once they’re gone, we can’t alert someone in real time that we are about to do content they’re really going to like. 

You have got to tee it up. And it doesn’t work as well to wait until after the stopset, or between two songs, People may be gone already.

Use a quick jingle or music bed change if you need a buffer, to give you a quick second to shift gears. 

The side benefit of frequent teases is that shows have more momentum. Listeners feel like “there’s always something happening on that show.” 

If you aren’t currently doing much teasing, how can you increase your quantity of teases by 10%? 

And if you do tease, are the teases prepped beforehand for maximum effectiveness? How can you step up the craft by devoting more attention to them? 

If you have questions about how your show can better use teases, reach out. 

And keep showing up!