A Fresh New Season
Sometimes showing up means changing up what’s working to make room for innovation. And summer is just the time to freshen things up. Here are some ideas to start considering:
Rest a popular benchmark to create more hype for it when it returns in the fall.
Rest all of one kind of content for 30 days (e.g. games, listener topics, stupid news content, etc.).
Commit to try that one idea you heard that you love. Do it every day for a week to give it a fair chance.
Bring back something the show used to do but may have gotten tired of. It will sound fresh to the audience.
Introduce serial personal content for the summer – a book club, for example.
Create honors for various local summer categories, awarded by your show, like Best Patio for cocktails; Best Day Trip; Best Ice Cream; Best [insert summer sport - surfing, kayaking, camping], Best Hot Spot to meet people, etc.
Host a weekly remote or happy hour.
Create a campaign to “meet every listener.”
Your challenge: Create new content for the summer that sets your show apart from the September - June content.
Take a risk. As Peter Drucker famously said, “Innovate or die.”