What posts on your own social media feeds are you most likely to respond to? I bet you’re not that different from the top 6 emotional triggers for any online content, including content for your show and station.
Social media expert Lori Lewis’ article this week emphasizes the top 6 emotional triggers that have been proven to make people feel something.
- Entertaining (provide amusement, enjoyment, fun)
- Teachable (demonstrate how to do something or tell us something we didn’t know)
- Inspiring (excite, encourage, lift people up)
- Inclusive (help people feel part of something; be welcoming)
- Relatable (have similarities, something in common with people, be possible to understand)
- Empathy (show ability to share the feelings of another)
Here’s Lori’s infographic. Print it out and look at it when you’re deciding on content for air or for social media platforms.